Sell
Our approach to the home selling process is radically different from the usual. We believe that 80% of the success of a sale lies in preparation, and we never compromise on this principle in any of our listings.
We can sell your property in half the time and for 5% to 10% above market price.
Our marketing plan is the most comprehensive in the market. We do numerous things differently, and that's why we achieve extraordinary results for you.
Selling methodology - VALUE
Our property selling process utilizes a proprietary methodology called VALUE, which encompasses 5 crucial factors that need to be addressed in order to sell your property at the highest price and in the shortest possible time: Valuation Expertise, Attractive Presentation, Large Exposure, Unique Options, and Ensured Results:
- V - Valuation Expertise: We conduct a rigorous assessment of the market value of your property. When in doubt, we seek a certified expert for a bank assessment.
- A - Attractive Presentation: We transform your property into the most appealing in the neighborhood. We assess the need for minor repairs, utilize Home Staging techniques to enhance your home, and prepare all promotional materials.
- L - Large Exposure: We expose your property to the widest possible pool of buyers, providing complete and accurate information. Our property ads contain all the necessary details about the property, building, neighborhood, and acquisition costs. We launch digital and offline marketing campaigns simultaneously to reach as many buyers as possible.
- U - Unique Options: We explore all business alternatives, considering different scenarios such as selling with or without renovations, exchanges, lease with purchase option, and more.
- E - Ensured Results: We sell properties 4.3 times faster than the average and at a price 5% to 10% above market value. We provide a guarantee of complete satisfaction, or we cancel the contract at no cost to the owner.
Results
Our innovative approach has allowed us to achieve extraordinary results for our clients. We sell 4.3 times faster and 5 to 10% above market value.
Sale Stages
- Inspection of the property condition and analysis of corrective measures;
- Cost-benefit evaluation of repairs;
- Home Staging: depersonalization of the house, review of decoration and furniture to increase its value in the eyes of the client;
- Minor repairs: painting, floor refinishing, cleaning;
- Minor renovations;
- Energy Certification;
- Obtaining and validating documentation.
- Customized Marketing Plan;
- Professional photography;
- Cinematic video;
- Short videos for social media (reels, YouTube, TikTok);
- 3D Matterport virtual tour;
- Listing on portals;
- Email marketing;
- Distribution of flyers in the property area;
- Advertising on social media;
- Landing page;
- Creation of 3D remodeling project with mockups (photos and videos);
- Buyer and tenant qualification;
- Showings management;
- Progress reports.
Exclusive Marketing
When you entrust us with the sale of your property, you can be confident that you are hiring, arguably, the best exclusive real estate marketing service, Nomera Capital. We make an unparalleled investment and have an unmatched presence on digital platforms, with innovative productions and content for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, Facebook, and Twitter.
Our technological platform utilizes Artificial Intelligence to target audiences and, through targeted campaigns, remarketing, and retargeting, expose your property to people who are most likely to be interested in your home.
We further differentiate ourselves by conducting virtual tours via Zoom with potential buyers before arranging an in-person visit. During the virtual tour, we showcase the exact location of the property and the surrounding area using Google Maps.
Our Exclusive Marketing Plan consists of 3 levels:
- Market Study;
- Detailed Statistics;
- Documentation Validation;
- Documentation Acquisition;
- For Sale Sign;
- Professional Photography;
- Publication on RE/MAX website;
- Publication on National Portals;
- Distribution of Flyers;
- Daily matching with buyers in the RE/MAX Buyer Match system;
- SMS notifications for each scheduled showing;
- SMS notifications for each offer;
- Showings Management;
- Accompanying Reports;
- Contract Preparation.
Includes the Silver plan and:
- Express Home Staging;
- 3D Matterport Virtual Tour;
- Videos for Instagram Reels, TikTok, and YouTube;
- Digital Property Brochure;
- Listing on international portals;
- Paid advertising on social media platforms;
- Email to over 3,500 national and international professionals and agencies in the area;
- Email to our national and international client database;
- 3D Humanized Floor Plan;
- Architectural Project with 3D renderings;
- Open House for Professionals and Clients;
- Virtual Open House (on Facebook);
- Virtual showing before the in-person visit;
- Automatic WhatsApp messages.
Includes the Gold plan and:
- 360º Home Staging;
- Presentation of the property to a selected portfolio of international clients;
- Blue Sky Photography;
- Customized marketing campaign;
- Drone Video with aerial approach;
- Cinematic Video;
- RE/MAX Collection classification;
- Specific landing page for the property;
- High-quality printed Property Booklet;
- Email marketing to specific segments;
- Open House with Cocktail and Music for Professionals and Clients.