Home Staging

What is Home Staging? 

Home staging is the art of preparing a property for sale. It involves creating an inviting environment that allows potential buyers to imagine themselves living in the space.

It highlights the best features of your home and minimizes imperfections. It allows buyers to see the potential of the space, rather than focusing on personal decoration that may not suit their style.

According to various studies, over 90% of potential buyers begin their property search online.

Therefore, the visual appeal of your home in photographs and virtual tours can significantly influence a buyer's decision.

Furthermore, according to other studies, homes prepared with Home Staging sell on average 73% faster with a price that is 1% to 5% higher.

On the other hand, the "fixing" aspect aims to make small corrections with a clearly positive cost-benefit ratio. Examples include painting, fixing areas with signs of moisture, floor corrections, replacing mirrors in a bathroom, etc. It's important to note that the goal is not to hide problems with the house but to address them. When it's not possible to correct a problem for any reason, we always recommend being transparent and upfront about it.

Níveis Home Staging

Our sales service includes the home staging service.

We offer three levels, which are assessed based on the situation and specific needs.

HS Express

The first option allows for minor adjustments to the home's decoration, utilizing existing furniture and decor pieces. It does not involve additional purchases or composition of new pieces.

 

  1. Visit to the property for evaluation and diagnosis (identifying key pieces/decor for staging scenarios).
  2. Execution of home staging (excluding furniture assembly or technical repairs).

HS 360º

The second option is chosen when a more comprehensive intervention is required, including the acquisition of additional pieces or decor items.

 

  1. Visit to the property for evaluation and diagnosis (identifying key pieces/decor for staging scenarios).
  2. Moodboard - proposal of pieces/decorative elements.
  3. Execution of home staging (excluding furniture assembly or technical repairs).

Interior Design

Lastly, this option is often utilized for investment properties intended for rental purposes, where the house is fully furnished and decorated for immediate use.

  1. Assessment of the property's needs.
  2. Moodboard - decoration and furniture proposal with 3D visualization and price list (by room).
  3. Execution of interior decoration (including furniture assembly, textiles, and housewares).

Home Staging Express

Examples of home staging interventions where existing furniture and decor pieces in the owner's house are reused.

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Home Staging 360º

A project that involves a deeper intervention, including furniture or decor pieces. It may also include addressing other aspects, such as lighting.

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Interior Design

An example of an interior design project lasting one month for an investor client in rental properties. The house was fully furnished and decorated, ready for occupancy.

Before

1-May-21-2023-05-25-25-4113-PM

After

2-May-21-2023-05-25-25-4326-PM

Before

1-May-21-2023-05-27-25-5092-PM

After

2-May-21-2023-05-27-25-5028-PM

Home Fixing

An example of an intervention in an apartment in Areeiro. Painting and floor rectification. The floor had many raised, scratched, and cracked floorboards. The entire flooring was rectified and treated with wax. The marble stones on the windowsills were insulated to repel water.

Before

1-May-21-2023-04-46-09-5301-PM

After

2-May-21-2023-04-46-09-5258-PM